Market Research

Market Research and Data Collection Services

  • Market Research

Managing business risks is a key priority for both small and large companies. The most important way to protect your business is to conduct market research. With expert industry analysis, you can avoid costly mistakes, forecast potential market fluctuations and can create an environment for success.

It is important to note that market research is also crucial during make or break moments. When you have the right data, you will be able to evaluate risks and rewards. Additionally, you will be at a higher chance of making sound decisions that will pay off over the long term.

Effective market research should never be underestimated. Enterprises can enjoy longevity by conducting research on a regular basis. It can be carried out at several stages and there is no denying that having a greater understanding of your marketplace from the beginning enables you to come up with fruitful strategies specifically targeting risks that were identified in the research.

ERM Africa provides services to both public and private firms to assist them make business decisions. ERM Africa achieves this by gathering, analyzing and interpreting information about a market, product or service to be offered for sale in that market.  Moreover, past, present and potential customers for the product or service, spending habits, location and needs of your business’s target market, the industry as a whole, and the particular competitors you face is key.

  • Data Collection Services

ERM Africa’s experienced and credible research team qualifies us to be an invaluable partner for your research and data collection projects. ERM Africa has over 10 years of research and data collection experience in the emerging economies. Our experienced staff is trained in survey design, data collection, direct outreach and database creation. We offer the flexibility and customization in the timeframe you require.

Data collection is the process of gathering and measuring data, information or any variables of interest in a standardized and established manner that enables the collector to answer or test hypothesis and evaluate outcomes of the particular collection. ERM Africa Market Research and Data Collection Services assist prospective investors to access the right firm and country level analyses information from ERM Africa.

ERM Africa offers data collection and specializes in the collection of observations for marketing research studies. Specifically, ERM Africa specializes in different techniques such as field workers, online surveys, mail surveys, telephone surveys, or personal in-home surveys. We collect custom data utilizing our proprietary data post-processing. Our delivery platform allows us to share the field data we collect in real-time efficiently. We provide an end-to-end solution whether you have a one-time project or need to collect data on an ongoing basis.